Today’s Motivation Monday is special in two ways – first, it’s already the 10th time I’m publishing a post in this category – whoop whoop! Second, this Motivation Monday goes out to all my blog ladies which may be in lack of motivation or rather leisure today. In this post, I’d like to share six ways on how to recycle your blog content.
First of all, why should you even recycle your blog content? Won’t readers be bored or disappointed when you offer them content they already know? I truly don’t see recycling blog content as a way to expose my readers to something boring and hope they don’t notice, that they’ve already seen this before. It’s more about creating something both new and interesting for your audience and facilitating access to unknown posts to newer readers. Based on my experience, I can definitely tell you that reusing your content is a perfect way to not only bridge some creativity gaps but also to make sure that the great blog posts you’ve published some time ago get the attention they deserve. Do you really want your hard, long and passionately worked on posts to disappear in the nirvana of the world wide web? So, here are six distinct ways to recycle your blog content:
1. Best of Posts
We all love best ofs and top lists – simply because they make us feel like “Hey, someone sat down here, collected options and filtered out the best for us”. Possible best of posts can be time based (e.g., one year), season based (e.g., Best of summer), event based (e.g., best of Fashion Week) or category based (the best recipes…).
2. Summing up Posts
Similar to best of posts, this way of recycling your blog content may be used on a very regular basis. For example, by introducing a summary of all your outfits of a month or a season.
3. How to Posts
Use already published posts to describe to your readers how you produce such a post. You could describe your routine when preparing and shooting an outfit post or how they can best photograph a food post. The possibilities are numerous.
4. Link old posts in your new posts
An easy way to call your readers attention to older blog posts is to mention them in thematically suitable new posts. Linking key words in a newly published blog posts will trigger your reader’s attention and thus revive your old content.
5. Make your old posts visible on your blog
A Possible tool for this is the “Popular Posts widget”. Another nice way is introducing similar posts with a teaser picture under the new posts (“You might also like…”).
6. Promote your old content through social media
As your blog potentially acquires more followers every day, those new readers might not even know your old posts – make it easy for them to access those older articles! Probably you already use Facebook to publish all new posts – why not pushing some older content from time to time? You might do this with thematically or seasonally fitting posts (“Remember this look from last autumn?”) or even non fitting posts (“What I’d rather be wearing right now”). Another possibility I’d like to try in the near future is publishing older posts through teaser pictures on Pinterest.
What are your techniques to make more of your blog content? Can’t wait to hear your thoughts!
Wishing you a great, productive week!